What is UCaaS – and Why Does Your Business Need It?

If you’ve spent any time growing and developing your company’s communications over the past few years, you’ll know that technology has come a long way, fast. And, if you want to keep growing your business and supporting your customers efficiently, you need to embrace new tech.

Many businesses are investing in UCaaS – a fantastic way to streamline conversations with customers and partners without having to juggle several services at once.

If you’ve never heard of UCaaS before, don’t worry – but by the end of this guide, you’ll have a clearer idea of what the acronym stands for and how it could transform the way you communicate with the people who matter most to your business.

Let’s get started!

What is UCaaS?

UCaaS, or Unified Communications as a Service, is a single platform that helps businesses and agents communicate with each other, their customers, and clients.

Essentially, it’s a singular platform through which you can set up video conferencing, instant messaging, email threads, and more. It’s a single point of access where your team can keep track of conversations, monitor what’s happening with a specific account or case, and follow up on tickets.

It all adds up to a more efficient, more comprehensive communications centre that your business can use to provide more satisfying customer experiences. And, there are plenty of ways you can set up UCaaS systems to get started – and different platforms offer different services.

How Does UCaaS Work?

To use a UCaaS platform and any apps and services connected, you’ll always need a hyperfast broadband connection. That way, you can make sure any communications you have with your customers and/or personnel are easy to monitor in real time.

It also makes sure customers receive the care and support they need, when they need it. In a world where businesses need to be proactive in reaching their customers 24/7, UCaaS services help providers and buyers stay connected.

To keep a UCaaS platform running, you ideally need to provision the service over a VoIP connection – which, of course, is a service that VoIPer specialises in – the clue is in the name!

With VoIP, you can manage the whole of a UCaaS setup without worrying about dropped connections, poor call quality, or customers dropping away and seeking out rivals.

VoIP and UCaaS platforms give businesses the total package as far as communications and case tracking are concerned. It’s easy to scale up services, follow up on customer complaints, and keep track of who’s got control of which project areas.

Essentially, UCaaS platforms allow you to connect with people via traditional voice calls, video conferencing, cloud collaboration, workflow tracking and collaboration, and instant messaging. It’s a fast, easy way to keep everyone connected even when your business scales up and down.

Reasons to Invest in UCaaS

UCaaS can sound complex at first, but once you understand the main benefits of this type of service, it’s difficult to pass up the opportunity to take advantage.

Here are a few of the biggest advantages to moving your business onto a UCaaS service sooner rather than later.

It’s easy to set up and get started

You may already run your business using several different apps, platforms, and services for lots of different means and services. To that end, it’s easy to get things confused or to even start seeing costs spiral out of control.

By using a UCaaS platform, however, you have multiple apps, services, and connections set up and ready to go. That means you don’t have to worry about making sure your different programs and suites connect with each other, and you can expect rollout to be simpler across the board.

Training is also much simpler – there’s no need to keep retraining and refreshing staff on comms apps because you have everything ready to go, in one package, straight out of the box.

It’s an excellent productivity boost

UCaaS systems are great for helping teams to stay on the same page. They can communicate with each other, keep track of open workflows, and see where customers are heading on their individual journeys. There’s a low risk of things getting confused or missed, meaning productivity improves – and so does client satisfaction.

Customers want accountability from their service providers as much as they want high-quality support and products – and, with UCaas, this is entirely possible.

It’s easy to scale

The endless scalability of UCaaS – in theory and in practice – means that even if your business changes over time, you won’t have to spend hours, days, or weeks untangling everything and making sure all your services are still communicating.

Your customer base might grow or change, but a cloud-based UCaaS system will always endure – meaning all you ever need to do is roll out new training for personnel whenever they get started at your business.

It’s a great solution for remote and hybrid needs

Moving your workforce to remote or hybrid contracts isn’t always easy. However, with a single, unified UCaaS platform and a VoIP system, you can easily check in with off-site staff whenever you need to. They can sign into the same networks and systems as your in-house teams, and still collaborate in real time on the same projects.

Let remote workers sign into collaborative apps such as messengers outside of the office and it’s easy for everyone to keep on track with customer journeys and individual conversations. It’s also a great way to manage off-site personnel without having to micro-manage them.

Make your business more efficient and productive with UCaaS

UCaaS platforms are already transforming the way businesses connect with their customers – and with a flexible, scalable VoIP solution, it’s never been easier for companies like yours to get started.

VoIPer’s competitive VoIP communications solutions will help you hit the ground running with a one-program UCaaS system in a matter of days. Don’t waste your time with hard-to-scale, inefficient programs and outdated suites.

Instead, get started with VoIPer’s business phone service – and start taking the chaos out of customer communications (and in-house productivity)!